AddSecure enters new IoT vertical through acquisition of Clifford Group


AddSecure will acquire Clifford Group, a leading telematics company providing mobile security and connected mobility solutions. The acquisition marks the entrance into a new IoT vertical, connected mobility, and the establishment of a new business unit, Smart Mobility.

AddSecure, a leading European provider of secure IoT connectivity and end-to-end solutions, today announced that it will acquire Clifford Group, a leading multi-brand telematics company providing certified, advanced mobile security and connected mobility solutions in the Benelux.

Through the acquisition, AddSecure enters new IoT verticals, combining connected mobility and mobile security solutions, and establishes a new business unit, Smart Mobility. This further strengthens AddSecure’s position as a leading provider of IoT connectivity and end-to-end solutions in Europe, helping new and existing customers to manage their mobile assets.

AddSecure will leverage Clifford’s market-leading mobile security and connected mobility expertise and platforms not only for continued growth in the Benelux market, but also for expansion into new markets as well as into adjacent non-automotive verticals. Furthermore, the deal will also create cross-sell opportunities,” says Stefan Albertsson, CEO of AddSecure.

We’re pleased to have found a good home in AddSecure and see significant opportunities for further growth and development as part of an expansive European provider of IoT and telematics solutions. I am excited to continue leading our growth journey and head the new business unit, Smart Mobility”, says Huibjan Braafhart, CEO of Clifford Group.

Huibjan Braafhart will be part of AddSecure’s Corporate Management Team and report directly to CEO Stefan Albertsson.

For more information, please contact:

Kristina Grandin, Director Corporate and Marketing Communications, AddSecure
Mobile: +46 70 689 52 08,

About Clifford Group

Clifford Group is a leading multi-brand telematics company providing certified, advanced mobile security and connected mobility solutions in the Benelux. Clifford has a strong position as a Stolen Vehicle Recovery Service provider for both the automotive and non-automotive sectors, supporting best-in-class telematics infrastructure solutions focused on preventing theft and recovery of stolen vehicles and mobile objects. Clifford Group using the Clifford and Faringwell labels mainly focuses on premium automotive brands in the Benelux through the car importer & car dealer channels and the universal installer network. The company plays a pivotal role in this iindustry infrastructure as an unparalleled interface between installers, car importers, telematics service providers, dealers, OEMs, and end-consumers. In addition to these mobile security solutions, Clifford Group offers connected mobility solutions under the Traxgo brand focused on enabling fleet managers to optimize the efficiency in operating their fleet and safeguarding the value of their mobile assets. Supported by an inhouse experienced R&D team, the reliable and scalable Traxgo platform with optional planning interface allows for tailor made solutions which over years attracted many large and medium sized fleets, rental and leasing companies and all other sorts of fleets.

About AddSecure

AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions. They help customers optimize their operations, drive business value, and secure vital functions. By combining connected, data-driven, and sensor-based solutions with best-in-class expertise, the company meets its customers’ needs regardless of industry. They provide both managed services and connect any device in need of secure communications and data transfer. Imagination is the only limit.
Their secure IoT solutions are used within the areas of buildings, alarms, transportation and logistics, personal safety and security, health care, construction, municipalities, schools, rescue services, power grids, and more.
AddSecure’s headquarters is in Stockholm, Sweden. Their main market is Europe, yet they serve customers worldwide. With over 1,000 employees, the company helps make the world safer, smarter, and more sustainable.
AddSecure is majority-owned by Funds, managed by Castik Capital, a European private equity fund with a long-term approach to value creation.