Waterlogic, a leading global designer, manufacturer, distributor and service provider of purified drinking water dispensers, is pleased to announce the acquisition of Vattentornet Aqua Concilio, Waterconcept and Thoreau International, hereby referred to collectively as ‘Thoreau’.
Vattentornet Aqua Concilio services dispensers in offices and workplaces in western Sweden, with some dispensers also located in Stockholm, Östergötland and Skåne. Waterconcept focuses purely on the HoReCa market under the Thoreau brand, boasting strong brand recognition in Sweden alongside its trademarked bottle. Thoreau International sells franchises for HoReCa businesses outside of Sweden, providing product concept, marketing support, expertise and brand recognition to offer quick and affordable solutions for start-ups.
Founded in 1992, Waterlogic has pioneered the application of advanced technology in the design of its water dispensers to deliver the safest, best-tasting water proven effective against COVID-19, in the most sustainable way to organisations around the world. Waterlogic is a vertically integrated company operating throughout Europe, the Americas and Australia with its own manufacturing operations in Australia, China and the U.S, and an extensive independent global distribution network reaching over 50 countries.
Mattias Källemyr, CEO Waterlogic Sweden, says, “We are excited to expand the Waterlogic offering for the HoReCa sector, adding the well-respected Thoreau brand to complete our already impressive hospitality concept - Purezza. We welcome the Thoreau employees to Waterlogic and wish them every success in our combined business.”
The acquisition of the Swedish companies results in the addition of 1,000 machines in field (MIF) and use of the highly valued Thoreau brand to expand our hospitality offering in Sweden alongside our already established Purezza brand. Waterlogic Sweden will provide hydration solutions for a wide range of organisations from small offices and workplaces to large international and corporate offices, hospitality and HoReCa businesses.
Former Thoreau owner Jörgen Andersson says, “I have great confidence in the expansion plan for the Thoreau concept, and the opportunity to merge with Waterlogic is important in enabling us to continue to expand the brand at an international level and of course locally in Sweden.”
Waterlogic was acquired in January 2015 by funds managed by Castik Capital, the European private equity investor. Thoreau is the most recent acquisition as part of the company’s buy and build strategy since the acquisition by Castik, and following substantial acquisitions in the US and Canada, UK, Australia, Spain, France, Germany, Latin America and Scandinavia.
Rosanna Turner, Group Marketing Communications Manager
Waterlogic is an innovative designer, manufacturer, distributor and service provider of drinking water dispensers and accessories designed for environments such as offices, factories, hospitals, restaurants, hotels, schools and public spaces. From freestanding, countertop and integrated dispensers to water filling stations, fountains and boilers, every solution focuses on delivering the best quality water in the safest and most sustainable way. An extensive range of consumables and accessories adapts to customer needs and is available on subscription service to guarantee cost savings and continuous supply.
Founded in 1992, Waterlogic was one of the first companies to introduce mains-fed dispensers to customers worldwide, and has been at the forefront of the market promoting product design and water quality, the application of proprietary technologies, sustainability and world-class sales and service.
Waterlogic has its own subsidiaries in 18 countries and its core markets are the US, Australia and Western Europe, in particular the UK and Germany. The company drives growth organically and through M&A to consolidate its lead in existing territories and extend its reach to new markets. In addition, Waterlogic’s extensive and expanding independent global distribution network spans over 50 countries around the world in North and South America, Europe, Asia, Australia and South Africa. Its far-reaching market coverage means Waterlogic is the only water dispenser provider able to cover the full geographical needs of global customers under one roof. More information can be found at www.waterlogic.com.